Est. 1985 • Authentic Italian

Wood-Fired
Perfection

Experience the authentic taste of Naples with our handcrafted pizzas, made fresh daily with imported Italian ingredients and baked to perfection in our traditional wood-fired oven.

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Chef preparing pizza dough
Wood-fired oven
Restaurant interior

Our Story

A Family Tradition Since 1985

What started as a small family kitchen in the heart of Naples has blossomed into a beloved neighborhood pizzeria. Our founder, Nonna Maria, brought her treasured recipes across the ocean, determined to share the authentic taste of Italy with her new community.

Three generations later, we still honor her legacy by hand-stretching every dough, sourcing the finest San Marzano tomatoes, and tending our wood-fired oven with the same care and passion she instilled in us.

Every pizza that leaves our kitchen carries a piece of our family's heart — because to us, you're not just customers, you're family.

40+

Years of Tradition

100K+

Pizzas Served

4.9

Star Rating

Limited Time Offer

Today's Special

Truffle Burrata Pizza

Creamy burrata cheese, black truffle shavings, wild mushrooms, fresh arugula, and a drizzle of truffle oil on our signature crust.

£26£34Save 24%
Available until 10 PM tonight
Truffle Burrata Pizza

Testimonials

What Our Guests Say

The best pizza I've ever had outside of Italy! The crust is perfect - crispy on the outside, soft on the inside. The Margherita is absolutely divine.

Sarah M.

Local Guide

Get In Touch

Visit Us

Come experience authentic Italian pizza in a warm, welcoming atmosphere. We look forward to serving you.

Location

123 Pizza Lane, Soho
London, W1D 3QF

Phone

020 7123 4567

Email

hello@labellapizza.co.uk

Hours

Mon - Thu: 11AM - 10PM
Fri - Sat: 11AM - 11PM
Sunday: 12PM - 9PM